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A calm color palette for travel brands

Soft neutrals, one confident accent and photos that do the talking.

We wrote this after a few projects where the same question came up again and again. The short answer is in the first paragraph; the rest walks through the details, with examples you can copy.

Where to start

Pick one page, make the change, and measure it for two weeks before moving on. Small, steady changes beat a big redesign that nobody can compare.

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