Start from the one action a visitor should take, then plan every page around getting them there without detours.

Split screens, card grids, sticky sidebars: the layouts that keep working because they follow how people read.

Keep your brand colours and still pass contrast checks, with a few small changes to tints and text.

Short, specific and honest. How to write headlines that earn the next line instead of a scroll past.

Serve the right size to every screen with srcset, sizes and modern formats, and stop shipping huge photos to phones.

Patterns, mistakes and the checklist we now run before every launch.